LEARN MORE - SYNFLEX

Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

Today, Nordic Naturals is a leading supplier of fish oils worldwide, offering a wide variety of flavors, concentrations, and delivery forms to meet personalized nutritional needs.

Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically.

In line with these core values, our dedication to innovation is grounded in scientific research and guaranteed by participation in peer-reviewed clinical studies by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard, Columbia, Duke, UCLA, and Cedars-Sinai Medical Center—with over 40  published studies, and more than 40 in progress. Distributing to over 30 countries on 6 continents, Nordic Naturals offers more than 150 products in a variety of flavors, concentrations, and delivery forms.

Nordic Naturals' continued innovation is proof that when values are aligned with action, great things can happen—a commitment that remains absolute.

Why do so many medical professionals and research institutions choose Nordic Naturals fish oil and fish oil blends? Anyone can say that they produce superior omega-3 fish oil. Not everyone can prove it. The only objective proof of fish oil purity is third-party analysis that verifies adherence to strict standards. Many leading organizations and experts have set purity standards for natural products. Nordic Naturals meets every one. Download the comparison chart for proof (download standards comparison chart).

REASON 1 / SURPASSES INTERNATIONAL PHARMACEUTICAL STANDARDS

Standards are set to protect consumers

Governmental fish oil quality standards do not exist in the United States. To ensure consistent quality, Nordic Naturals adheres to and exceeds stringent European Pharmacopoeia Standard (EPS) as well as the voluntary standards set by the Council for Responsible Nutrition (CRN) and the Global Organization for EPA and HA Omega-3 (GOED) for all of our oils. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.

Heavy metals

All oils used in Nordic Naturals products showed no detectable heavy metals when tested down to the Global Organzation for EPA and DHA Omega-3 (GOED) and Council for Responsible Nutrition (CRN) standard of 0.1ppm.

Dioxins

All oils used in Nordic naturals products show no detectable dioxins or furans when tested down to 2.0 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO)

PCBs

All oils used in Nordic Naturals products show no detectable dioxin-like PCBs when tested down to 1.0 ppt. The Global Organization for EPA and DHA Omega-3 (GOED) limit for dioxin-like PCBs is 3.0 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO)

(top of page)

REASON 2 / EXCEPTIONAL FRESHNESS LEVELS

Protection from fishy smell, taste, and harmful free radicals

Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils.  Nordic Naturals' oxygen-free manufacturing process maintains the freshness of fish oil used in our products, with peroxide values (indicators of freshness) well below the European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.

(top of page)

REASON 3 / AWARD-WINNING PURITY LEVELS

Protection from harmful environmental toxins

Every batch of oil used by Nordic Naturals' products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international quality standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oils brands in Norway for freshness, purity, and highest concentration.

Top of page

REASON 4 / GREAT TASTE

Unsurpassed freshness equals great-tasting fish oil.

The key objections to taking fish oils are taste and aftertaste.  Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure no fish smell, taste, or aftertaste, Our encapsulation process also adds natural fruit essences into both the soft gel and liquid oil for a light, fruity taste. Year of feedback from health professionals and customers alike indicates that children, teenagers, and adults of all ages enjoy the clean, light tasted of Nordic Naturals fish oils.

(top of page)

REASON 5 / EXCLUSIVE AND EXCEPTIONAL RAW MATERIAL

Selectively sourced from sustainable seas

Nordic Naturals starts with the best raw material available. Our meticulous quality control procedures being in the ocean with our careful choice of fish species that are naturally low in toxins and high in omega-3 fats. Wild-caught from some of the cleanest waters in the world, all of our products are made exclusively from there types of fish, all sustainably sourced, and none of which is endangered: Arctic cod (Skrei) from Norwegian waters, anchovies and sardines from the South Pacific and Atlantic oceans.

(top of page)

REASON 6 / MANUFACTURING PROCESS

Without chemicals or excessive heat

Nordic Naturals' manufacturing processes enable us to deliver industry-leading freshness and purity levels. We use several steps in processing our oils, from water and clay filters to molecular distillation, with no chemicals or excessive heat, all while preserving the natural constituents of the oil to the highest degree possible. A purification process removes any potential environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats, and other undesirable organic compounds, leaving on the beneficial components of fish oil (omegas 3, 5, 7, 9, 11, etc.). We also utilize a proprietary nitrogen (oxygen-free) environment to achieve our leading freshness levels, and to further reduce heat requirements, thereby maintaining the integrity of our oils. Moreover, we use only natural enzymes to form triglycerides for all of our high-concentrate products, and all of our oils are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.

(top of page)

REASON 7 / TRUE TRIGLYCERIDE FORM

Ensuring optimal absorption

The established health benefits of omega-3s are based on decades of data, much of which are based on natural triglyceride omega-3s. Whereas most concentrated fish oils on the market today are in ethyl ester molecule form, a synthetic fat with only about 30 years of history in the human diet, all Nordic Naturals formulas are produced in true triglyceride form to ensure optimal absorption and results. New research shows that the absorption advantage of the triglyceride form is significant; up to 70% more than ethyl esters.

(top of page)

REASON 8 / RESEARCH-BASED INNOVATION

Driven by the latest science

Nordic Naturals is a research-driven company, where processing technology and product formulations are driven by the latest scientific developments. Our dedication to innovation is grounded in scientific research guaranteed by active participation in peer-reviewed clinical studies recognized by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard University, Columbia University, The National Institutes of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center, with 40 published studies, including 28 clinical studies, and more than 40 in progress.

(top of page)

REASON 9 / CORPORATE SOCIAL RESPONSIBILITY 

Embracing our communities and our customers

Corporate Social Responsibility (CSR) is a movement that encourages companies to embrace responsibility for the impact their activities have on customers, employees, communities and the environment. At Nordic Naturals, CSR is guided by our mission and our core values to encourage community growth and development and voluntarily eliminate harmful practices. Nordic Naturals begins with the sustainable sourcing of our raw materials and continuing through manufacturing, employment practices, philanthropic interactions, and donation programs. To us, CRS means taking steps to proactively improve the quality of life for our employees and their families, our customers, and to preserve the health of the environment and society at large.

(top of page)

REASON 10 / SUSTAINABLE SOURCING

Since our founding, Nordic Naturals has always been deeply committed to the health of our oceans. Our environmental stewardship includes:

Regulated Fishing

To prevent overfishing, 100% of our fish is sourced in compliance with the Norwegian fisheries management system, which has been a model of sustainability for over 30 years.

Bycatch Prevention

We use responsible fishing gear, including purse seine nets, sorting grids, and large meshes, to protect against bycatch of unintended species.

Habitat Protection

We use line and net fishing methods to prevent the seafloor and ecosystem damage caused by methods such as bottom trawling and dredging.

Marine Pollution Prevention

Up to 80% of marine pollution is caused by land-based sources such as runoff, sewage, and waste. Our coastal processing facilities are industry leaders in minimizing pollution and conserving resources.

(top of page)

To answer many common questions about fish oil, omega-3s, and Nordic Naturals in a way that is convenient and accessible, we've grouped them according to the following categories:

1

WHAT ARE OMEGA-3 ESSENTIAL FATTY ACIDS (EPA AND DHA) AND WHY DO WE NEED THEM?

2

WHAT IS THE DIFFERENCE BETWEEN FISH OIL AND OTHER SOURCES OF OMEGA-3S?

3

QUESTIONS ABOUT ALLERGENS, FLAVORS, AND SAFETY PROFILE

4

QUESTIONS ABOUT INFORMATION ON NORDIC NATURALS LABELS

5

QUESTIONS ABOUT THE NORDIC NATURALS MANUFACTURING PROCESS